Launch Window: Upcoming Tech Product Releases

LG 4K Ultra HD TV with quantum dotWondering what's coming in the weeks ahead? You could consult your favorite fortune teller, but she won't tell you what's really important: the latest gadget releases!
Whatever it is—a game, a phone, a tablet, or a mysterious new product—if we've got the scoop on when it's going to make a public debut, we'll share it here. Bookmark this page so you'll know when you can get your hands on the latest products. Maybe you'll even discover something here you didn't know you absolutely had to have.


January 2015
Skulpt Aim
Fitness buffs and body builders love numbers and data to monitor their progress, and Skulpt's Aim does just that for measuring your MQ (Muscle Quality). You place the Aim device onto a specific muscle, and it analyzes its muscle quality with thousands of data points obtained by zapping a small current through muscle and fat content with electrodes and optimized frequencies. The Aim will display your results on the device itself, and of course, you can connect it to your phone and Skulpt app for further analysis and progress reports.


February 2015
Fuz Designs Noke
How can the trusty padlock possibly be improved? With Bluetooth, of course! The Fuz Designs Noke will connect to your Android or iOS device via Bluetooth 4.0 to lock, unlock and securely share access with trusted individuals. You'll be able to set a Morse code–style tap code that you enter by pressing down on the lock's shank in case your phone isn't handy, or if the Noke's battery dies.


February 2015
Keecker HomePod
Projectors can create "displays" you measure in feet rather than inches, but not all of them are designed with mobility in mind. With its mobile robotic HomePod projector, Keecker plans to unleash the Internet and your media from the confines of a screen to any surface in your home—and deliver 360-degree sound, too. Once you've connected the HomePod to your mobile device, you'll be able to instruct it to move around on its built-in wheels and project pictures wherever you like.


February 2015
Sense
Hello's Sense comes with a sleep tracker called Sleep Pill that attaches to your pillow to track your movement while you sleep using a six-axis accelerometer and gyroscope. The main Sense unit contains ambient light, noise, temperature, humidity, proximity, and particulate sensors to analyze just about everything else that has an impact on your quality of sleep. It relays all the information it collects to your mobile devices via Wi-Fi and Bluetooth LE.


February 2015
The Witcher 3: Wild Hunt
Fans of the Witcher games and open-world RPGs alike, rejoice, for the developers of The Witcher 3: Wild Huntclaim this installment will be 30 percent larger than previous titles in the series and 20 percent larger than The Elder Scrolls: Skyrim. Playing as legendary Witcher Geralt of Rivia, you must embark on a new mission to put an end to the brutal Wild Hunt army that's invading the Northern Kingdoms. The Witcher 3 will be available on the PC as well as next-generation consoles.


March 2015
Bloodborne
Bloodborne is a Playstation 4 exclusive RPG game developed by From Software and director Hidetaka Miyazaki, who also directed Dark Souls. It's set in the ancient, abandoned, and cursed city of Yharnam that's rampant with a mysterious illness, turning its inhabitants into horrifying, murderous psychopaths and monsters. You'll have to spill some blood to unlock Yharnam's secrets and stay alive.


March 2015
Om One
It's tough to innovate on Bluetooth speaker design. You mostly get a rectangular box with a variety of designs and/or features, like waterproofing. The Om/One is a little different. It levitates. In the air. Levitation is where the evolution of speakers is heading, naturally. There aren't many benefits to have your speakers levitate, apart from perhaps eliminating the transmission of sound vibrations to the surface they would normally sit on. Otherwise, it just looks cool.


March 2015
OwnPhones
The OwnPhones earphones aren't likely to come with extra sets of different-sized ear plugs. That's because OwnPhones will use an image of your ears (that you've taken yourself and sent to the company via its mobile app) and 3D print each earphone to fit you perfectly. Better yet, both earphones are independently wireless, which means there are no cables to connect them to each other.


March 2015
Samsung UD590 and UE850
Samsung is collaborating with AMD to bring you the UD590and UE850, two 4K monitors compatible with both AMD's open standards–based FreeSync and Nvidia's G-Sync technologies. These help eliminate tearing and reduce stuttering in order to provide a smoother gaming experience—something you'll definitely want at 3,840-by-2,160 resolution. The UD590 will be available in 23.6- and 28-inch models, and the UE850 in 23.6-, 27-, and 31.5-inch variants.


April 2015
Earin
The Earin earbuds are the tiniest Bluetooth aptX earbuds we've ever heard about, weighing in at just 0.18 ounce and measuring only 0.78-inch tall and 0.55-inch in diameter. Just in case that's too small, you'll be able to get small Concha locks, which grip the contours of your ear, or you can get a tight fit with the included foam tips. We'll certainly get these in as soon as they're available to hear how big a sound comes out such small earbuds.


Apil 2015
Scultpify David 3D Printer
If you've ever worked with spool-fed 3D printers, you'll know they can get finicky sometimes, and they're expensive, too. Sculptify is one of the first 3D printers to use plastic pellets rather than spools. It's actually surprising that pellet-fed 3D printers aren't more common, especially since the majority of our plastic products start out as pellets in manufacturing plants.


Q1 2015
Jawbone UP 3
Fitness wearables started off with the modest task of tracking your daily steps. Now, they're measuring your heart rate while automatically figuring out exactly what your current activity is, whether it's running, cycling, or whatever else you do to stay in shape. The Jawbone UP 3uses bioimpedance sensors to measure your heart rate, and Jawbone promises to deliver over-the-air updates so the sensor can measure other physiological signals, like respiration rate.


Q1 2015
ParrotParrot Bebop Drone
The Bebop is Parrot's new drone that's lighter and smaller than its flagship AR. Drone 2.0, so it's safe to fly indoors. The company claims its on-board processor is eight times more powerful than the A.R 2.0, and it features a 14-megapixel fisheye camera to record video and photos with a 180-degree field of view. You'll be able to control it via Wi-Fi using the free FreeFlight 3.0 app on your mobile device, which has onscreen controls and shows you what the camera sees.


Q1 2015
Project Ara
What if you could upgrade your phone's processor after the next generation of apps proves too much for it? Or replace its stock camera with a third-party shooter that outclasses even what you'd get on an iPhone? Project Ara is an initiative devised by Google to develop an entirely modular smartphone with components that can easily be swapped out at any time. With the Ara, everything from the case and the display to the speaker and sensors will be completely customizable.

The horrific aftermath of Boko Haram massacre on Nigerian village

The horrific aftermath of Boko Haram massacre on Nigerian villages: Before and after satellite images lay bare destruction caused by militants in attack that killed 2,500 people

  • Infra-red satellite images show destruction of 'densely populated' towns
  • One witness says terrorists shot and killed a woman who was in labour 
  • Estimated 2,500 people killed, and more than 3,700 structures were razed
  • Extremist group, Boko Haram, decimated towns of Baga and Doron Baga
  • One of the towns 'nearly wiped off the map', says Amnesty International 
  • Survivors describe fleeing over dead bodies of people 'killed like insects' 
  • WARNING GRAPHIC CONTENT
  • Destruction: It's estimated that 2,500 people were killed and more than 3,000 buildings were razed to the groundThe destruction wreaked by Islamist militants in Nigeria when they slaughtered an estimated 2,500 people including a woman while she was in labour has been revealed in shocking new satellite images. 
    Terror group Boko Haram outraged the world last week when they indiscriminately murdered innocent men, women and children as they attacked the towns of Baga and Doron Baga.
    Now, new images obtained by Amnesty International show how the towns were devastated by the assault - with more than 3,700 structures including houses and schools completely destroyed. 

  • In the pictures taken beforehand, the areas in red show buildings and trees in the densely packed towns in the north of the country.
    But in the pictures taken after the massacre, they have been decimated and the infra-red satellite images instead reveal grey areas where the militants savagely razed the towns.
    The destruction shown in these images matches the ho
    After: This image taken on January 7, following Boko Haram's assault, shows the village transformed by death and destructionOne witness described how the ruthless terror group were shooting indiscriminately, killing even small children and a woman who was in labour.
    He added: 'Half of the baby boy is out and she died like this.'
    Ibrahim Gambo, a 25-year-old truck driver, survived the relentless attack in Baga but he still doesn't know if his wife and daughter are safe.
    He said: 'As we were running for our lives, we came across many corpses, both men and women, and even children.
    'Some had gunshot wounds in the head and some had their legs bound and hands tied behind their backs.'
    Yahaya Takakumi, a 55-year-old farmer, revealed to Nigeria's Premium Times how he managed to flee Baga with one of his wives - but does not know if his four children, his second wife or his elder brother managed to escape.

  • rrific stories from eyewitnesses revealing how Boko Haram militants shot hundreds of civilians in cold blood.
  • He said: 'We saw dead bodies especially, on the islands of Lake Chad where fishermen had settled. Several persons were killed there like insects.'
    Mr Takakumi said the Islamic extremists opened fire on vessels carrying fleeing residents across the lake.
    Daniel Eyre, Nigeria researcher for Amnesty International, said this was the 'largest and most destructive' Boko Haram assault his organisation has ever analysed.
    He added: 'These detailed images show devastation of catastrophic proportions in two towns, one of which was almost wiped off the map in the space of four days. 
    'It represents a deliberate attack on civilians whose homes, clinics and schools are now burnt out ruins.

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Xiaomi announces its new flagship smartphone, the Mi Note

Chinese smartphone manufacturer Xiaomiannounced its flagship device for 2015, the Mi Note.
The company’s latest dual-SIM 4G device is encased in curved Gorilla Glass 3 at the front and rear with a metal frame, and sports a 5.7-inch 1080p display with a 4-megapixel front camera in the front. On the back is a Sony 13-megapixel f/2.0 rear camera with optical image stabilization.
The Mi Note is powered by a Snapdragon 801 2.5GHz quad-core processor along with an Adreno 330 GPU and 3GB RAM. It also allows for high definition 24-bit/192KHz lossless audio playback, and supports APE, FLAC, DSD and WAV lossless formats.
The device features a 3,000mAh Quick Charge 2.0 capable battery, weighs in at 161g and costs about $370 (2,299 Yuan) for the 16GB version, and about $450 (2,799 Yuan) for the 64GB version.
Mi Note image Xiaomi announces its new flagship smartphone, the Mi Note
The Mi Note will be available in Q2.
A more powerful version, dubbed the Mi Note Pro, is also coming soon. Its Snapdragon 810 64 bit 8-core processor and Adreno 430 GPU make for snappier performance and better graphics capabilities than the original. The Mi Note Pro also has more internal storage and support for the fastest CAT 9 LTE download speeds, up to 450Mbps.
This device also has a 5.7-inch screen, but has a sharper 2K display (2560 x 1440 pixels at 515 PPI).
The Mi Note Pro is priced at about $530 (3,299 Yuan), but availability has not been announced yet.
Mi Note Pro Xiaomi announces its new flagship smartphone, the Mi Note
And finally, there’s the Mi Box Mini, a small TV set-top box that’s about the size of a power adapter. It runs on Android to stream content and packs a Cortex-A7 quad-core 1.3GHz processor, 1GB RAM, 4GB Flash memory and dual-band Wi-Fi, and outputs a 1080p signal along with support for Dolby DTS audio via HDMI.
Mi Box mini Xiaomi announces its new flagship smartphone, the Mi Note
The Mi Box Mini comes with a Bluetooth remote and will be available at roughly $30 (199 Yuan).

2,000 killed in Nigeria, but world failed to react

One of Africa's most senior church leaders has accused the west of ignoring the threat of the militant Islamist group Boko Haram, days after the reported slaughter of up to 2,000 people by the group. 



Ignatius Kaigama, the Catholic Archbishop of Jos and president of the Nigerian Bishops Conference, spoke as bodies lay strewn on the ground in Baga, in northeast Nigeria, after a surge by Boko Haram fighters who took over the border town earlier this month. 

He highlighted the stark difference between the west's willingness to act when 17 people were killed by militants in France and the approach to the slaughter in Africa. 

Estimates of the death toll in Baga and surrounding villages, which were razed by fire, have been put at up to 2,000. Most of the dead were women, children and the elderly who could not flee in time, said Amnesty International, which labelled it the group's deadliest massacre yet.

Archbishop Kaigama told The Independent on Sunday that while the Nigerian government was "dilly dallying" and needed to improve its effectiveness against Boko Haram, the West must also act before the militants' power grew to stretch far beyond Nigeria's borders. 

The government's military response to Boko Haram's advance in the north has been described as chaotic and ineffective. Soldiers often claim their allowances aren't paid and there are repeated reports of desertion and mutiny, weakening the army's ability to take on a well-organized and determined foe.

7 Steps to Starting Your Own Business

People are always asking for a list of fundamentals, a checklist they can use to start their own businesses. From your business type to your business model to your physical location, there are so many variables it’s not easy to come up with a list that will work for everybody. The key, regardless of what type of business you’re starting, is to be flexible!
SEE ALSO >> How to Start a Nonprofit 
How to Start a Business

1. Personal evaluation

 “Know yourself, and work in a job that caters to your strengths. This knowledge will make you happier” – Sabrina Parsons
 Begin by taking stock of yourself and your situation. Why do you want to start a business? Is it money, freedom, creativity, or some other reason? What skills do you have? What industries do you know about? Would you want to provide a service or a product? What do you like to do? How much capital do you have to risk? Will it be a full-time or a part-time venture? Your answers to these types of questions will help you narrow your focus.
This step is not supposed to dissuade you from starting your own business. Rather, it’s here to get you thinking and planning. In order to start a successful business, passion alone isn’t enough. You need to plan, set goals and above all, know yourself. What are your strengths? What are your weaknesses? How will these affect day-to-day operations?
All the better if you can enter a market you like and that you know well. As you get started, your business will likely dominate your life so make sure that what you’re doing is stimulating and not dull. You’re going to be in it for the long-haul. Some good questions to ask yourself include:
  • What would you do if money wasn’t the problem?
  • Is money really important? Or rather, is making a lot of it really important? If it is, you’re probably going to be cutting out a number of options.
  • What things really matter to you?
  • Do you have the support of your family, especially your immediate family? They may have to make sacrifices at the beginning, so it’s important to have them behind you.
  • Who do you admire in business? Perhaps in the industry you’d like to go into. Why do you admire them? What are their likable traits? What can you learn from them?
Answering these questions and asking many more about yourself and your abilities isn’t necessarily going to ensure you’re successful but it will get you thinking about your goals and about what motivates and inspires you. Use this time to make sure that you are matching the business you want to start to your personal aspirations.

2. Analyze the industry

 “The more you know about your industry, the more advantage and protection you will have” – Tim Berry
Once you decide on a business that fits your goals and lifestyle, you need to evaluate your idea. Who will buy your product or service? Who would be your competitors? You also need to figure out at this stage how much money you will need to get started.
Your ‘personal evaluation’ was as much a reality check as a prompt to get you thinking. The same thing applies when it comes to researching your business and the industry you’d like to go into.
There are a number of ways you can do this including performing general Google searches, going out and speaking to people already working in that industry, reading books by people from the industry, researching key people, reading relevant news sites and industry magazines and taking a class or two (if this is possible). If you don’t have time to perform the research or would like a second opinion, there are people you can go to for help – government departments and your local Small Business Association.

There are also a number of less traditional sources worth turning to:

  • Advertising representatives for statistics and data on your competition or the industry in general
  • List brokers (to get an idea of the number of prospects out there)
  • Suppliers of your industry (again to get a sense of demand and for market information)
  • Students who will likely be happy to perform research for you at an affordable fee.

Evaluating your market

In order to identify how attractive your prospective market really is (your own desires aside for the moment), there are a few things you should consider:
  •  How urgently do people need the thing you’re selling/offering right now?
  • What’s the market size like? Are there already a lot of people paying for this thing? For example, the demand for ‘traditional signwriting classes’ is almost non-existent.
  • How easy (and how much will it cost) to acquire a customer? If you’re a lead generation business, this may require a significantly larger investment that say a coffee shop.
  • How much money and effort will it cost to deliver the value you would like to be offering?
  • How long will it take to get to market? A month? A year? Three years?
  • What size up-front investment will you need before you can begin?
  • Will your business continue to be relevant as time passes? A business that repairs iPhone 5 screens will only remain relevant so long as the iPhone 5 sticks around. If your business is only relevant for a specific period of time, you will also want to consider your future plans.
If you like, you can even take things a step further and consider the consumer needs currently not being met by businesses in the industry. This is a good time to take a look at potential competitors. And remember, the presence of competitors is oftentimes a good sign! It means that the market for your product or service already exists, so you know that from the outset, you’re not flying entirely blind. While you’ve got the time, learn as much as you can about your competitors, about what they provide to their customers, how they attract attention and whether or not their customers are happy. If you can figure out what’s missing before you even get started, your job will be made that much easier when you do finally set up shop.
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Bold new video game 'Destiny' to be launched on September 9; will be released on PS4, PS3, Xbox One, Xbox 360

San Francisco: The video game studio that won players' devotion with blockbuster hit "Halo" is out to eclipse its enviable success with the Tuesday launch of massive new science-fiction action title "Destiny."
"We're really proud of the world we created with 'Halo,' and the millions of gamers we attracted, but with 'Destiny' we wanted the worlds to be bigger and feel more alive," Bungie studio chief operating officer Pete Parsons told AFP.
"To do that, we added in the most exciting and unpredictable ingredient we could think of: players. Destiny's worlds are connected and alive."
The game puts players in the role of guardians of the last city on Earth, with enemies to battle; special powers to wield, and planets to explore.
Console processing power and Internet capabilities have been taken advantage of to create "an unprecedented combination" of play options from spontaneous co-operative online skirmishes to immersive solo action.
"Destiny" launches on Tuesday for play on PlayStation 4 and Xbox One consoles as well as their predecessors the Xbox 360 and PlayStation 3.
The game's creator's tout it as "the next evolution in interactive entertainment and an epic adventure."
Big money bet
While talking about the money pumped into developing and promoting "Destiny," publisher Activision Blizzard has referred to it as a $500 million bet that it will be a winning new franchise.
Armies of players joined the virtual fray during a test run of "Destiny" online capabilities in recent months.
"Proving out our technology was a huge win for us," Parsons said of the beta period.
"We also learned that a lot of people were compelled to spend a lot of time in our worlds."
The number of players topped 4.6 million, making it the largest test run ever for a new video game franchise, according to Activision Publishing.
At one point during the test run, more than 8,50,000 people were playing simultaneously.
"Destiny is a great action game," Parsons said.
"It's a lot of fun. Even better, you can play every single activity with your friends."
Players inspired to invest lots of time in the game can form clans, customize characters, or tackle challenges.
A compelling aspect of "Destiny" is that players can move easily about a seemingly boundless virtual universe, slipping into or out of battles raging between online players.
After years spent creating the game, the prospect of players finally getting their hands on copies is "amazing, relieving, nerve racking and exciting," Parsons said.
Place worthy of heroes
The game is priced at $60, but special edition versions with added perks and higher prices are being offered.
"The world is a stage - a place worthy of heroes," Parsons said.
"We love telling big, epic stories with legends and villains, but we also do everything we can to make players the star of the show."
Microsoft bought US-based Bungie in 2000 and the studio came out with "Halo" games that scored as a blockbuster franchise exclusively playable on Xbox.
Some in the industry credit "Halo" with being the franchise on which the success of the Xbox was built.
Bungie split from Microsoft about seven years ago and went on to align itself with Activision Blizzard, the publisher behind "Call of Duty" and other hit franchises.
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3DS Game Gunman Clive 2

After successfully rescuing Mayor Johnsons daughter, Gunman Clive returns to again find his home town under attack by bandits. To stop them once and for all he must chase after their leader; an adventure that takes him all the way around the world.This follow up to the 2012 indie hit retains the same classic gameplay formula, but dials the action up a notch further and adds many new features and improvements.




Release Date: 4 2014
T for Teen:Genre: Platformer
Publisher: Horberg Productions
Developer: Horberg Productions



Phoenix Wright: Ace Attorney Trilogy The 3DS Video Game

Defend the innocent and save the day! Courtroom hero Phoenix Wright lays down the law this Winter in Phoenix Wright: Ace Attorney Trilogy. Experience the original trilogy like never before in clear, high-resolution re-drawn graphics and immersive 3D visuals optimized for the Nintendo 3DS system. Join rookie lawyer Phoenix Wright through the early years of his career in his quest to find the truth behind all of the classic cases! Prepare for intense courtroom showdowns by investigating crime scenes, collecting evidence, and questioning witnesses. Use evidence and the testimonies of witnesses to your advantage as you battle for the innocence of your client. Nothing less of a full acquittal will do in this court of law. Find the contradictions in witnesses' testimonies to expose the truth!
Phoenix Wright: Ace Attorney Trilogy includes Phoenix Wright: Ace Attorney, Phoenix Wright: Ace Attorney - Justice For All, and Phoenix Wright: Ace Attorney - Trials and Tribulations. As a new feature, the Japanese version of the game -- Gyakuten Saiban 123 Naruhodo Selection -- is included, giving players the option to switch between the Japanese and English versions in-game.

Genre: Adventure
Publisher: Nintendo

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Moon Chronicles Episode 2 the 3D Game

Rebuilt from the ground up to take advantage of the Nintendo 3DS, Moon Chronicles delivers an atmospheric first-person sci-fi adventure with enhanced graphics and intuitive touch screen controls for a truly immersive experience. Join Major Kane on a mysterious mission to Earth’s moon to investigate a unique hatch of unknown origin. With each new episode you are brought one step closer to understanding the secrets that lie beneath the surface of the moon.
In Unknown Source, Episode 2 of Moon Chronicles, Major Kane enters the second hatch to discover some horrifying truths, and is contacted by a mysterious "unknown source". Obtain new alien weaponry, encounter new boss scenarios, and traverse moon surface in LOLA-RR10 "moon buggy" in this second chapter of Moon Chronicles. Also included is Bonus Mission #2: Tsukigami's VR Training. Created by Captain Tsukigami to emulate the behaviors of alien hostiles, this mission helps you perfect your skills while providing some intense first-person shooter action.

Release Date: 4, 2014
T for Teen: Violence, Drug Reference
Genre: Action
Publisher: Renegade Kid
Developer: Renegade Kid

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ALL YOU is the only content brand exclusively designed for Smart Shoppers and reaches over 7 million consumers through the magazine, on tablet, on ALLYOU.com and through our social media channels. Editorially, ALL YOU offers tips, solutions and practical advice from both our editors and readers creating a unique voice by integrating audience-generated content and providing a trusted environment for your message.
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Happy hour, at home and with just few taps on your phone

The ultimate connected appliances for lovers of cocktails and home-brewed beer.

Concocting a nifty cocktail or tasty beer at home is about to get a lot easier–though it will require a hefty investment.
Two startups have recently kicked off separate crowdsourced fundraising campaigns to make Wi-Fi connected alcoholic-beverage appliances.
Somabar, one of the proposed devices, lets users whip up 300 drinks, with what looks like a juicer. The other, Brewie, lets people brew up batches of ale at home in what resembles a mini stainless steel fridge.
Both companies are hoping to tap rising interest in smart appliances, everything from thermostats to door locks to crock pots that are wirelessly connected to the Internet. That market generated about $7.8 billion in sales last year and is projected to swell to more than $15 billion next year, according to data from Statista.
Unlike traditional appliances, connected cocktail makers and beer brewing kits can be controlled using a smartphone. Someone sitting in the office can press a few buttons and have a margarita ready for them when they get home, for example. Connected devices can also helps cut down on costs for appliance makers, at least in theory. Instead of developing new software, manufacturers can rely, at least in part, on the software already available in smartphones.
Somabar is already more than halfway to its $50,000 fundraising goal on Kickstarter, the crowdfunding site. Advance orders are $399, roughly $300 less than the price Somabar plans to charge after the campaign is completed. CEO and co-founder Dylan Purcell-Lowe told Fortune the company expects to double its fundraising goal.
Somabar isn’t the first automated cocktail maker, although it is certainly cheaper than other alternatives. For example, Monsieur, which also connects to Wi-Fi, costs $4,000. Meanwhile, the Margaritaville Mixed Drink Maker costs only $300, but can make just 48 drinks.
Purcell-Lowe said Somabar wanted to keep costs low, so the company decided against using a digital control screen like some other appliance makers. All it takes is five seconds after pressing a button on an app to have a cocktail ready to drink. Up to six liquid ingredients can be used along with one flavor, like bitters for example. So nearly all popular drinks like a Manhattan, Old Fashioned, and Negroni can be made with the device (alas, the Long Island Iced Tea is excluded because it is too complicated for the machine to make with its seven liquid ingredients).
Somabar is angling to cash in on the cocktail craze of recent years in swanky bars and hotels. But Purcell-Lowe says people can feel intimated by the process to make complicated drinks.
“We don’t expect our machine to get as big as the at-home espresso market, but we are hoping and believe there is enough interest in having the ability to make advanced recipes at home,” Purcell-Lowe said.
Brewie and pad box 1500x1000
Courtesy of Brewie
While it may seem far-fetched to imagine a Wi-Fi-connected cocktail maker taking up room in an already crowded kitchen, observers say more connected devices will reach consumers’ homes. Research firm Gartner has estimated that a typical family home could contain more than 500 smart devices and appliances by 2022. Nick Jones, a Gartner analyst, expects a wide rage of appliances will become “smart” in the sense of “gaining some level of sensing and intelligence” with the ability to communicate wirelessly with smartphones, tablets and other mobile devices.
But sales of established home appliances for making beverages are stagnating. SodaStream  SODA 2.05% , which makes soda machines that produce carbonated drinks, recently warned investors it hasn’t won over enough new U.S. customers. Keurig Green Mountain  GMCR -0.13% , which makes coffee makers, reported a slight dip in brewer and accessory sales last year.
And neither of those devices are nearly as expensive as at-home beer brewing system Brewie, which costs $1,499. The company has raised about $37,000 on Indiegogo, another crowdfunding site, with two more months to reach its $100,000 goal.
The appliance’s price is steep. But Brewie’s founders argue that the fully automated process will make it easier for people to tackle the complex and sometimes intimidating process of brewing at home. The founders also say the device can be cost-effective: a glass of Brewie-made beer costs about 25 cents (but you’d have to brew a lot of beer to offset the appliance’s initial sticker shock).
Brewie takes about five to six hours to cook and then up to two weeks for the fermenting process before the beer is ready to drink. Brewie has about 200 set recipes like a German pilsner or a Belgian pale ale. Buyers of the device also get ingredients for four different beer styles.
Marcel Pal, co-founder of Brewie, said early customers were either individuals or companies that want to have “corporate beer” in their office for events like a happy hour. He said he hoped that the appliance could also be popular with some small restaurants and pubs, though he admitted that it might be not be the right fit for larger bars that sell booze by the barrel.
For people with connected drink makers at home, the temptation may be to have a martini or beer on tap when ever they reach for their phone. The challenge will be to resist, even knowing a delicious bourbon Old Fashioned is just a few button presses away.

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