Netflix CEO declares service a 'global TV network'

In a keynote address to an audience assembled at the Consumer Electronics Show in Las Vegas, Netflix CEO Reed Hastings today announced that Netflix will be available in 130 new countries.USA TODAY

LAS VEGAS -- Netflix CEO Reed Hastings would be a formidable opponent in the game Risk.

At the close of his keynote here at the CES show, the co-founder of the streaming video giant announced that the service had gone live in 130 additional countries including India, Russia, Vietnam, Saudi Arabia, Turkey and others, ushering in "the birth of a global TV network," he said.

That brings Netflix's global footprint to more than 190 countries, with the only major holdout being China. "We are continuing to work on that and we are very patient," Hastings said.

Overall, Netflix, which originally launched in 1997, was expected to have surpassed 74 million members globally by the end of 2015. Globally, Netflix subscribers viewed 12 billion hours of content over the last three months of the year, an increase of 45% over the same period in 2014.


In the U.S., consumer spending on subscription streaming services such as Netflix rose 25% in 2015 to $5 billion, according to the Digital Entertainment Group. Total entertainment spending on movies and other video rose 1% to $18.1 billion.

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