Interest in the newest video game systems have helped push game consoles to the top of many holiday wish lists, according to research from Nielsen.
A video game system is the most desired gift among most kids and teens -- 86% of those aged 6-12 and 70% of those aged 13-17 -- far ahead of other tech gifts such as an iPad (31% of kids want one) or new smartphones (38% of teens want one).
Even adults have game systems high on their shopping lists -- about 42% of them want a new one.
Sony's PlayStation 4 and Microsoft's Xbox One, both brought to market one year ago, are the most coveted systems, followed by the two-year-old Nintendo Wii U.
"When we do see a new system, or in this case a new group of systems coming out, it kind of energizes the whole category," said Nicole Pike, director of client insights for Nielsen. "People are excited to move on to the next generation of consoles and there's a lot of new content that publishers are putting out for those consoles which in turn drives interest in them even more."
For its Nielsen Games Study, the research firm conducted online surveys with more than 2,400 adults and children (interviewed with parents or guardians) between Nov. 7-12, 2014. They asked whether were interested in getting at least one new game platform over the next six months.
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